A good photograph is worth more than a thousand words. However, if your online business relies on the product images, it’s worth quite a lot more! In today’s digital era, you have to invest in professional product photography to attract the right people and convert them into buyers.
Product photography is often at the bottom of a business’s priorities list as businesses focus on sales and advertising. Yet, having studio-quality product photography is essential for every business selling products online. So why do many online businesses hire professional product photographers for their products? Why do businesses with good product photos make a lot more money than those that don’t? Let’s discuss.
Visibility of Your Product Photography
With the vast amount of online data and information, you need to go the extra mile to win your potential buyer’s attention in a competitive online environment. Product photos are visual art that increases the visibility of your online content by almost 85%.
Our brains can process a good amount of information, but our brains will always prioritise photographs. Professional product photography can give the right message to your target audience.
Art of mix
Non-verbal communication makes up for 93% of all online conversations. As a result, mixing visuals with some text is the best way to grab the attention of your prospects.
Going Viral With Your Photography
Whether visual or just text, your content has the potential to go viral and be high on Google search results. If your website visitors like your website and products enough to share them with their friends on social networks, this will increase your brand awareness.
People usually let emotions influence their buying decisions, so try to incorporate emotional elements about your brand to help sway potential customers into buyers.
Product Photography gives Easy Engagement
Photography is more straightforward and more easily shared, therefore, easier to understand than the text. As a result, Facebook posts with photographs average 70% more shares than those without photographs.
A professional product photo helps your website viewers build trust with your business. As a result, this will help increase your profit margins. There is a solid link between top-quality images in marketing and the increase in sales.
We hope you enjoyed this Product Photography blog. Visit here to see more of our product photography blogs.