Creating An Effective Gift Guide For Your Customers

A gift guide provides a perfect way to advertise your products to your customers and helpful information. They’re very versatile, and you can use gift guides in your social media campaigns, website blog posts and even as part of your monthly newsletter.

Customer profiles

Customer profiles are beneficial when putting together gift guides, as you can go into details and specifics. Think about the different sub-categories that customers your products would be suitable for and include this information in your guide. For example, customer profiles can include different age groups, hobbies etc. Customer profiles are also helpful to determine your competition and separate the various customer profile groups, thanks to gift guides.

Themed Lifestyle Photography

Refresh your product images by creating lifestyle photography shots that are themed. An excellent prop for creating lifestyle photography is using wrapping paper and the packaging you provide. Using lifestyle photography is a great way to encourage your customers to imagine giving your products a gift or even receiving them. Clear professional photos are essential to selling your products.

Compliment Your Gift Guides With Stunning Graphics

You can use design programmes such as Canva and adobe illustrator to create an attractive gift guide for your customers. Using good graphics makes the gift guide much more inviting and will encourage your audience to read on. In addition, Canvas provides a wide range of templates that you can edit with photos and text of your choice to create fun and exciting newsletters that won’t get put in the junk folder.

Plan Your Gift Guide Ahead of Time

Keep a list of holidays celebrated with gifts. Holiday-themed gift guides can change for different countries based on what they celebrate. As a result, it is recommended to cover all bases if you ship worldwide. You’ll also want to get your gift guides out ahead of time to ensure that those who plan get to see your gift guide before making decisions on presents. If you offer next day shipping, it also might be a good idea to re-release these gift guides as “last minute” gift guides just before the holiday and emphasise that you offer next day shipping.

Offer different gift options

People often consider their budget when searching for gifts, so offering different budget categories on your gift guide can be very helpful. In addition, gift options can be separated from your smaller “accessories” up to bundles of multiple items.

Think of unique ways to present gifts

There are multiple ways to present your gift guide, whether an online pamphlet or blog post. Set yourself apart from the competition, make your gift guide immersive and fun. Buzzfeed has popularised online quizzes, and these can be a fun way to match your customer with the ideal gift. However, it is essential to include a written option, too, as some people may deem this a waste of time.

Overall, your gift guide is an invaluable marketing tool and can suggest products a customer may not think about buying beforehand. Therefore, it’s important to refresh these every year and ensure you make them seen online.

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